Step 1: Basic Elements of Your Campaign


In this part you will learn about basic campaign elements used in Voluum. These are building blocks that create a campaign funnel. Note that the meaning of these terms is explained from Voluum's perspective, to make sure we're on the same page.

In the most basic setup, the only campaign's elements that are essential to add in Voluum are: a traffic source and a campaign. This are the minimal requirements to run traffic through Voluum. However, in this guide, you will find out how to set up a more advanced campaign funnel to get the most of the campaign's setup. The campaign funnel that we will show you includes other campaign elements: an offer and optionally a lander. By adding just an offer to the funnel, you will get much more extensive reports in Voluum.


Campaign's element: Essential

Campaign is an element in Voluum that incorporates and binds other elements to create a campaign funnel. If you want to direct your visitors straight to your offer you can use the Direct linking option. If you want them to see a landing page in between, you need to define it in the funnel and add another campaign's element called Lander. Both options of creating such funnels will be presented in this guide.


Campaign's element: Essential

A traffic source as a campaign's element defines where does your traffic come from and what information is passed in the initial redirection link, called a campaign URL. This element corresponds to an outside platform that is a collection of potential users, such as Facebook, Google Adwords, or Zeropark. 


Campaign's element: Optional

An offer is a campaign's element used to link to your offer. Moreover, it allows you to track an interest in your offer.


Campaign's element: Optional

A lander is an optional Voluum's campaign's element that is often set to get more interest in your promoted offer or offers. Visitors who see an ad are redirected through Voluum to the landing page and then to the promoted offer. If you do not plan to use a landing page in your campaign funnel, you do not need to add the lander. In that case, a traffic will be redirected from an ad, through Voluum, directly to the offer.

Some terms and abbreviations with difficult meaning are highlighted. Hover a mouse cursor over the highlighted element to display a pop-over window with a definition within a document. For example, to learn who an advertiser is, move your mouse courser over this term and leave it for a moment motionless to display a definition in the pop-over window.

Tracking URLs

Tracking URLs are used to redirect a user to the next step in the campaign funnel and pass additional information about a visit. There are several tracking URLs used in a campaign funnel and it is important to distinguish one from another:

  • Campaign URL: A URL link that is generated when a campaign is created in Voluum. This is the initial redirection link that is hidden under an ad that forwards user along a campaign funnel. This link should be copied and pasted into your traffic source platform as a destination link.

  • Postback URL: A URL link that is provided by Voluum. It should be pasted into your affiliate network (outside Voluum). This will allow to send information from the network which you have got the promoted offer from back and Voluum.

  • Offer URL: A URL link link that directs a user to your offer, provided by an affiliate network that has supplied the offer. The offer URL might include some additional parameters, some of which are essential for tracking conversions.

  • Lander URL: A URL link to your landing page, that is publicly accessible on the Internet. Should be pasted into a lander campaign's element setup. The lander URL might include some additional parameters that passes information about visit's characteristics.

  • Click URL: A URL link, provided by Voluum, should be pasted into your landing page. It is hidden under the call-to-action (CTA) button / link. It redirects user from a landing page towards the offer. If you do not use a landing page in your campaign funnel, you do not need to use it.

Domains and Certificates

A tracking domain is a place where a redirect actually happens. This domain is a part of a campaign URL, click URL, and postback URL. A single and unique Voluum dedicated domain is assigned to each Voluum account. Apart from giving you a dedicated domain, Voluum also offers you an option to enable an SSL certificate for this domain free of charge. This will allow you to encrypt a campaign funnel and follow an overall trend to shift toward the more secure forms of communication. Many web browsers display a warning message when a non-secure is visited, what may deter users from clicking your offer. We recommend enabling an SSL certificate straight away. In order to do so, perform the following steps:

  1. In Voluum, click the profile_settings.png button. The Settings view will appear.

  2. Go to the Domains tab.

  3. In the Dedicated Domain section click the Setting up SSL link.

  4. Tick the box next to your agreement to Voluum's Terms and Conditions. Click the Yes, set up SSL button.


You now have a secure Dedicated Domain.

After Reading This Step You Should Know:

✔ What are basic campaign elements in Voluum.

✔ Which elements are essential to set up a campaign funnel, and which are optional.

✔ What information is passed in which tracking URL

✔ What is a tracking domain

✔ How to enable an SSL certificate