Voluum Documentation

Getting Started with Voluum DSP - Step 2: Planning Tool 

Voluum DSP Getting Started

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Voluum DSP offers you a feature called Planning Tool which allows you to check how much traffic is available and at what price. With the use of filters and grouping options you can check how much inventory is available for your targeting criteria, such as geo, OS, Browser or even specific web pages. The Planning tool will save your time and money because it can tell you not to start a campaign for a geo with low traffic volume or limit overspending for test campaigns by showing you the average CPM price. It is available after clicking the DSP tab in the top left corner of a screen:

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The Planning Tools consists of three modules: Daily bid requests, Inventory lists, Audience segments. 

  • Daily bid requests: check how much traffic is available from a particular Ad Exchange, geo, OS or by other criteria.

  • Inventory lists: create whitelists and blacklists of sites and apps to include or exclude them from available traffic.

  • Audience segments: upload and edit your Audience list and retarget your viewers, visitors and converters. 

The following guide will cover the topic of the Daily bid requests module only, but you can read about other modules in additional articles.

Daily Bid Requests

Use this module to group and cross-reference various reporting categories. This will give you a full overview of all available inventory. For example, you can check on the number of bid requests received over the last 24 hours in a specific country, for a specific device brands/models, browsers, OS versions, creative sizes, etc. You can also use the predefined filters to compare the volume of in-app and web traffic or native and banner traffic or traffic on device types (mobile/tablet/desktop). In Daily bid requests you can also check the average bid floor and the average win price CPM (calculated based on the last 30 days) for the specific traffic quality.

Example:

You want to create a native (ad type) campaign for Web (source type) traffic in the United States (country) running on Mobile devices (device type) with Android (OS). To achieve this, you need to add a filter with those settings. In order to do this, perform the following steps:

  1. In Voluum, go to the DSP tab and then to the Daily bid requests tab. Click the Add filter button.

  2. In the Filters form click the Add filters entry and select the following filters from the drop-down menu: Ad type, Country, Device type, OS, Source type.

  3. Provide filter types in appropriate text fields.

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  4. Click the Apply button.

  5. Applied filters will be visible below grouping options:

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  6. You can see available traffic within your filtering criteria.

Use this feature every time you are about to create a campaign to know your targeting options and spending limits.

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