Getting Started with Voluum DSP - Step 5: Creating a DSP Campaign

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This article will cover the topic of creating a native campaign. Note that we will mention here only the essential elements which are required to save the campaign. We will also highlight the default settings recommended to get the best results for your campaign.

Table of Contents
I. Start Adding a Campaign

In order to start adding a new campaign in Voluum DSP, perform the following steps:

  1. In Voluum, go to the Campaigns tab. The Campaigns view will show up.

  2. Click the New campaign button and select the New DSP campaign option from the drop-down menu.

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  3. Select the Native campaign type.

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The new native campaign form is divided into six tabs: Ad Exchange, Setup, Targeting, Bid&Budget, Creatives and Optimization. In each tab of the campaign form, you can find the following:

  • Campaign status - Set up your campaign status. Remember that when active, your campaign will start running immediately when approved.

  • DSP Campaign ID - it is a unique campaign ID assigned automatically to a campaign once your set up is finished and saved.

  • Approval status - Status of your campaign after Approval process. It can be Approved, Partially approved, Rejected. Click the Read more to see any important comments left by the Approval team regarding the content of your campaign.

II. Select Ad Exchange

In the table, you can find details about each Ad Exchange including its Auction type, Traffic type (desktop/mobile), GEOs with highest amounts of traffic, Source type (in-app/web), average daily volumes as well as the compliance rules. Navigate easily by using the Search field at the top left corner. Type any specific request such as a GEO or Ad Exchange.

Caution

Voluum DSP Note: To ensure the best control over the budget and optimization process, it’s possible to select one Ad Exchange per campaign.

  1. Select an Ad Exchange.

  2. Click the Next button to go to the Setup tab.

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III. Provide Setup Information

This tab is used to provide general information about your campaign.

  1. Enter a unique campaign name in the Campaign name text field. The name of the campaign is based on the following pattern: {Voluum DSP} - {your_unique_custom_name}.

  2. Add personalized Tags to easily search for campaigns afterwards. Keep in mind that tags can only contain letters, numbers and underscores.

  3. You will see this field only when using Workspaces. This feature allows you to give restricted access to different campaign elements. To learn more, read the Workspaces: Overview article.

    Caution

    Voluum DSP Note: Note that Workspaces feature is available only if you have the Voluum tracker subscription plan.

  4. Select the Timezone that will determine when a campaign is active in the context of its Start/End date and Day parting settings.

    Caution

    Voluum DSP Note: Note once the Timezone is chosen and campaign is saved you can't edit the Timzeone because it affects campaign's budget distribution logic. You can change the Timezone when duplicating a campaign.

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  5. In the Destination section, select the Flow radio button and select the flow from the drop-down menu that you created in the previous step.

  6. As a Brand domain put a domain which refers to the home website of the owner of the promoted offer. Do not put your landing page domain here.

  7. Click the Next button to go to the Targeting tab.

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IV. Provided Targeting Information

The Targeting tab offers you several options to target specific audiences with your campaign.

  1. Select a country or countries from the Countries menu that you want your campaign to be aimed for. We recommend targeting one country per campaign.

  2. The State/Region and City options allow you to narrow down your targeting even more. These targeting options are available only when you select one country to target.

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  3. Select the Source type radio button that you want to buy your traffic from. You can select between All, In-app or Web traffic types.

    Caution

    Voluum DSP Note: Source type selection may be greyed out for certain Ad Exchanges, if they offer only one type of traffic - In-app or Web.

  4. Select a specific Device type to target within your campaign.

    Caution

    Voluum DSP Note: We recommend creating separate campaigns for each device. Hence, if you plan to target all devices, select them all, then use the toggle below and the system will create for you three campaigns, one per each device.

  5. Define Operating system and Connection type targeting.

  6. Click the Next button to go to the Bid&Budget tab.

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V. Define Bid&Budget

In this tab, you can define your budget settings and constrictions.

  1. The Max bid option is the maximum amount you are ready to pay for 1000 impressions. Provide the value in the Max bid text field. Don't forget that depending on the ad exchange chosen you might participate in either 1st price or 2d price auctions thus adjust your bid accordingly. Once you define your targeting (geo, ad exchange, device), the Bid reach section will show how much traffic you are potentially able to bid on with the selected bid value.

  2. Provide the value in the Total budget text field to limit the amount of money that you are ready to spend on your campaign. Mind that the maximum amount accounts for $50,000. If you want your budget to be higher, choose the unlimited option, just set the Unlimited budget toggle to on.

  3. Optionally, you can set Daily budget limit, Daily limits of spending per site, app or widget. Provide a value into the text field or keep unlimited budget by using toggles. You cannot have all the options in your Budget tab selected as unlimited, at least one of them should have a set budget.

  4. Select the appropriate spend strategy for your campaign. You can select one of two options:

    • ASAP: The budget will be spent as soon as possible only if all bid-winning conditions are met.

    • Smooth: Your budget will be distributed evenly throughout the day. When selecting the Smooth strategy, your minimum Daily budget needs to be $250.

  5. Click the Next button to go to the Creatives tab.

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VI. Upload Creatives

This tab of the campaign creation process allows you to upload your creatives. In this tab, all fields are required.

  1. Click the Upload creatives button. The creative details will open on the right-hand side.

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  2. In the Main images section upload a creative by clicking the Browse option. This creative will be displayed in the native ad unit.

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  3. In the Headlines section provide a headline in the text field which will be the main piece of text displayed in your native ad unit. If you want to add more than one headline, put one headline per line. In this case, each headline will be combined with each image.

    Caution

    Voluum DSP Note: Main image size, Headlines, Description length, Icon image size will depend on Ad Exchange. Pay attention to the requirements given in brackets for each ad element.

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  4. The Description section allows you to provide additional promotional information about your product.

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  5. Displayed brand name section allows you to add the name of the promoted brand.

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  6. Icon image is a place where you usually upload a product logo. Click the Browse option to upload an icon image.

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  7. Call to action enables you to provide the text that will be visible on the call-to-action button, which is a button that entices a visitor to click it.

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  8. After you finish preparing your creative, click the Create button.

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  9. At this point, you can upload additional creatives. Once you do so, click the Next button to go to the Optimization tab.

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VII. Optimization

This tab contains features which let you optimize your campaign later on, using our automated features (Auto-optimization, Auto pausing), Capping and Campaign Time Settings. Since they are not necessary to run the campaign, you can skip this tab.

To finish the creation of your campaign and submit it for approval, click the Save button.

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