Exoclick Full Integration

The full Voluum and Exoclick integration connects the two platforms in the maximum possible scope. It gives you the option to have full control over your Exoclick campaign in Voluum and make use of Voluum's vast reporting and optimization options at the same time. The following article describes the scope of the integration, the setup, and how to work with integrated campaigns.

Table of Contents
How You Can Benefit From The Full Integration?

The full API integration gives you the following benefits:

  • Have your cost information automatically synchronized on all levels, from a placement level to the whole campaign.

  • Check the status of your campaigns.

  • Change bids for a single placement or for the whole campaign straight from Voluum.

  • Pause or restore your campaigns from within Voluum.

  • Create rules.

Before You Start

Before you perform an integration, make sure that you have the following:

  • An active Voluum account

  • An active Exoclick account

  • An Exoclick API key to authenticate Voluum's request in your traffic source's account. You can obtain the API key in the following way:

    1. In Exoclick, go to your profile menu.

    2. Select the API token option.

    3. Click the New API token button.

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    4. Provide a name for an API token in the Name text field.

    5. Click the Save button.

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    6. Copy the API key to the clipboard.

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  • At least one campaign running and tracked by Voluum.

Once you have everything ready, read the further part of this guide.

I. Setting Up Integration
  1. In Voluum, go to the AUTOMIZER module.

  2. Go to the Integrations tab.

  3. Click the Add integration button.

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  4. Click the Add new integration link under the Exoclick traffic source.

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  5. Provide the API key that you have obtained from Exoclick in the API token text field.

  6. (Optional) Decide if you want to see cost estimations for periods between data synchronization. The estimations are based on the last 24 hours data set. When cost will be synchronized, estimated costs will be replaced with actual ones.

  7. Click the Next button.

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  8. Select the campaign status after integration and click the Add integration button.

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II. Working With Integrated Campaigns

The integrated campaigns are marked with the integrated_icon.png icon. To make use of the integration, make sure that you have the following columns visible by clicking the columns.png button and ticking the appropriate boxes:

  • Actions

  • Bids

  • Status

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Each change you make in Voluum will have an instantaneous effect in Exoclick. Find out what you can do with integrated campaigns:

Check the status of integrated campaigns:

You can observe the status of your integrated campaign in the Status column.

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Pause or restore an integrated campaign:

You can pause or restore an entire integrated campaign in the Campaigns view, in the Actions column:

  • To pause a running campaign, click the pause.png button.

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  • To restore a paused campaign, click the run.png button.

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Pause or restore a single custom variable of an integrated campaign:

To pause or restore a single custom variable, create a specific campaign report and group data by a given custom variable. Then you will be able to take actions in the Actions column:

  • To pause a running variable, click the pause.png button next in a given table row.

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  • To restore a paused variable, click the run.png button next in a given table row.

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Change bids for an integrated campaign:

You can change bids of the whole campaign in the Campaigns view, in the Bids column. Every bid adjustment is automatically saved.

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Change bid for a single custom variable of an integrated campaign:

To change a bid on a single custom variable level, create a specific campaign report and group data by a given custom variable, Then you will be able to change bids in the Bid column.

  • To change a bid on a single custom variable level, click the Default button and provide a bid value. Every bid adjustment is automatically saved.

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  • To change your custom bid back to a default one, click the restore_default_bid_buttob.png button.

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