Voluum Documentation

Planning and Testing Tips

Voluum DSP Planning Best Practices

Before creating a campaign, there are two things two consider: firstly, it is important to check what volumes of traffic you can expect and decide what inventories you want in your funnels, and secondly, define settings for a testing period.

I. Planning Tool

Daily bid requests:

Before opening the campaign, go to the planning tool under the DSP => Daily bid request tab. It will show you what volumes were available per ad exchange and/or geo for the last 24h. Use the Add filter option to narrow down your search and check, if there are any reasonable amounts of traffic for your campaign. Maybe it is not worth to target certain geos if there is no traffic there.

Inventory lists:

In Voluum you may create lists of placements (sites and apps) or widgets id which later can be whitelisted/blacklisted in the campaign. The list can be managed under the Inventory tab. Here you may upload new lists, edit or delete them. Lists can be then applied when creating a campaign.

Audience segments:

In the Audience segments module you can manage Retargeting lists. Retargeting option in the DSP allows you to display ads to an audience who already engaged with your campaigns: viewed the ad, visited the page or converted. For example, a campaign using retargeting lists can reach an audience that has already seen the offer in other campaign but has not converted.

Reargeting lists can be created in a campaign creation form of a campaign that you wish to base your retargeted audience on.

Retargeting list uses:

  • Mobile traffic: the mobile device IDs (IFA/IDFA or AAID/GAID) has to be obtained.

  • Desktop traffic: Ad exchange buyer IDs (cookie IDs) has to be obtained.

To learn more, read the Audiences in DSP Campaigns article.

II. Testing a Performance of a Campaign

The beginning of a campaign run should be devoted solely to testing. Don't expect that you will start profiting right away. Allow some learning period - for you and for your audience. They also need some time to get familiar with your offer.

Learn the following:

  • What targets work and what do not work

  • What time period is the most profitable for you campaign

You will notice in the Campaign Creation Tips article that many settings are recommended for the testing period only and they should be changed after you gather enough data. Depends on the amount of aggregated data, after 2-3 days of running your campaign, you can start drawing some conclusions and optimize it step by step.

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