Voluum Documentation

Planning and Testing Tips

Voluum DSP Planning Best Practices

Before creating a campaign, there are two things to consider: firstly, it is important to check what volumes of traffic you can expect and decide what inventories you want in your funnels, and secondly, define settings for a testing period.

I. Planning Tool

Daily bid requests:

Before opening the campaign, go to the planning tool under the DSP => Daily bid request tab. It will show you what volumes were available per ad exchange and/or geo for the last 24h. Use the Add filter option to narrow down your search and check, if there are any reasonable amounts of traffic for your the targeting of your choice. It is not worth to target certain geos if there is no traffic available.

Caution

Voluum Note: Remember that traffic works on a demand basis and can be increased depending on the amount of your buying.

Inventory lists:

In Voluum you may create lists of placements (sites and apps) or widgets ids which later can be whitelisted/blacklisted for the campaign targeting purposes. The list can be managed under the Inventory tab. Here you may upload new lists, edit or delete them. Lists can be then applied when creating a new campaign or added to an existing one.

Audience segments:

In the Audience segments module you can manage Retargeting lists. Retargeting option in the DSP allows you to display ads to the audience who already engaged with your campaigns: either viewed the ad, or visited the page, or converted. For example, a campaign using retargeting lists can reach an audience that has already seen the offer in other campaigns but has not converted.

Creating a retargeting list is available in a campaign creation form while creating or editing the campaign you wish to base your audience retargeting on.

Retargeting list uses:

  • Mobile traffic: the mobile device IDs (IFA/IDFA or AAID/GAID) has to be obtained.

  • Desktop traffic: Ad exchange buyer IDs (cookie IDs) has to be obtained.

To learn more, read the Audiences in DSP Campaigns article.

II. Testing the Performance of a Campaign

The beginning of a campaign run should be devoted solely to testing. Don't expect that you will start profiting right away. Allow some learning period - for you and for your audience. They also need some time to get familiar with your offer.

Learn the following:

  • Which targeting works and which doesn't

  • What time period is the most profitable for you campaign

You will notice in the Campaign Creation Tips article that many settings are recommended for the testing period only and they should be changed after you gather enough data. Depends on the amount of aggregated data, after 2-3 days of running your campaign, you can start drawing some conclusions and optimize it step by step.