Optimization and Reporting Tips

In this article, we will share some best practices on how to optimize your campaign successfully. For this purpose, we will guide you through the available features and native advertising reporting tools and how to use them in a smart way.

Once you set up your campaigns, data flows to Voluum. In order to get a general understanding of Voluum reports, please check the following document section: Optimization: Best Practices.

I. Optimization

In order to optimize the budget and targeting criteria of your campaign, Voluum DSP offers you a wide selection of advanced features and very granular reporting with micro-bidding option.


This feature applies machine-learning algorithms to test and buy the most profitable traffic. After a learning period is completed, 80% of the daily budget will be dedicated to buying this traffic and the remaining 20% will be used to constantly test new traffic. To learn more about this feature, read the Auto-Optimization article.


Micro-bidding lets you see individual bids, which allows you to adjust your bidding strategy accordingly. To learn more, read the Micro-Bidding article

II. Reports

Voluum reports give you an opportunity to view different advanced categories of the collected data. For more information, please read DSP Categories in Global Reports  and DSP Categories in Specific Reports articles.

While reviewing data under each category tab, you can adjust bids for a given element or pause them for your DSP campaigns, based on their performance.


Voluum Note: You can adjust bid settings and pause only DSP campaigns, marked with the distinctive DSP icon.

Inventory native advertising report:

  • For the Web source type:

    The best report for the Web source type is the specific Site report with Widget IDs or Ad space IDs grouping. It lets you perform bid adjustment in the context of a particular ad placement within a particular site, which ensures the best accuracy and control. To learn more about a specific report, read the Specific Reports article.Specific Reports

    To create this report, perform the following steps:

    1. In Voluum, go to the Campaigns tab. The Campaigns view will show up.

    2. Create a specific report for a given campaign by selecting it and clicking the Report button.

    3. In the specific report tab click the Inventory category and select the Sites option from the drop-down menu.

    4. As a second grouping option select the Widget IDs or Ad Space ID option from the drop-down menu.

    5. Click the Apply button.

    By clicking on the icon next to each website name, you will drill down the list of Widget IDs or Ad Space ID from which you bought traffic on this specific website.

    You can then increase the bid for best-performing widgets or ad space IDs on each website. We advise increasing the bid by 20-30% for well-performing widgets. If you see widgets which generate high costs and do not deliver conversions or a decent amount of visits, compared to others, pause them.

    To make a decision whether certain placements should stay active or be paused, check its ROI value. ROI up to minus 30% may still deliver a good return and should stay active.

  • For the In-app source type:

    If you run your campaign on In-app traffic, you can proceed with the same optimization steps for single applications and ad space IDs.

    To create this report, perform the following steps:

    1. In Voluum, go to the Campaigns tab. The Campaigns view will show up.

    2. Create a specific report for a given campaign by selecting it and clicking the Report button.

    3. In the specific report tab click the Inventory category and select the Applications option from the drop-down menu. As the second grouping, select the Ad space IDs.

    4. Click the Apply button.

    Drill-down into specific Applications and Ad space IDs within these apps and adjust the CPM bids for best and worst performing placements.

Creatives native advertising report:

The second important report we encourage you to visit regularly is the Creatives report.

After 2-3 days of running your campaign, based on the data gathered, you should have enough information to pause the least efficient ones. Combinations of image and headline which have not converted or resulted in low ROI or a low number of visits, compared to others, should be paused.

Do not be afraid of cutting most of your uploaded creatives. Well optimized campaign should run with a maximum 2-3 of them. Following this rule, you direct the traffic to the most profitable elements. As long as the campaign generates a stable profit, you should keep these creatives active. Once the performance starts dropping, you should look for new images to draw the attention of potentially new leads. Therefore, try to use different images and headlines, test different angles of the promoted product (for example, people versus objects on the creative).


Voluum Tip: All optimization changes made in the campaigns (bid adjustments, pausing) is visible under the Bid adjustments tab in the single campaign report. You can find out what change has been done and when. Remember that the order of the adjustments in this report matters. The higher the adjustment on the list, the bigger priority it gets.

Traffic Opportunities:

Your campaign settings determine the amount of traffic available to buy. With the Traffic Opportunities feature you will be able to find out how much traffic you are missing because of the bid settings not being optimal. This feature will also give you hints on what you should do to get more traffic.

Therefore, we advise you to check this tab of the reporting on a daily basis. It may happen that some of your targeting, budget or creatives selections cut off a significant part of the inventory. The Traffic Opportunities feature gives you an overview of how your campaign setup fits the currently available traffic and what could be done to increase it. To learn more, read the Traffic Opportunities article.