Estimated Impressions

Use this module to group and cross-reference various reporting categories. This will give you a full overview of all available inventory. For example, you can check on the number of Ad Impressions received over the last 24 hours in a specific country, for a specific offer type, device, brands/models, browsers, OS versions, etc. You can also use the predefined filters to compare the volume of in-app and web traffic or native and banner traffic or traffic on device types (mobile/tablet/desktop). In Estimated Impressions, you can also check the average bid floor and the average win price CPM (calculated based on the last 30 days) for the specific traffic quality.

Caution

Voluum Note: Remember that traffic works on a demand basis and can be increased depending on the amount of your buying.

Example:

You want to create a native (ad type) campaign for Web (source type) traffic in the United States (country) running on Mobile devices (device type) with Android (OS). To achieve this, you need to add a filter with those settings. In order to do this, perform the following steps:

  1. In Voluum, go to the DSP Traffic Planner tab.

  2. Go to the Estimated Impressions tab.

  3. Fill in all necessary filters by selecting: Offer Type, Country, Device Type, and Source Type

  4. In order to see additional filters, click the More button. Click this button now.

    estimated_impressions1.png
  5. Add the Os Version filter, select Android and click the Save button.

    estimated_impressions2.png
  6. You can see available traffic within your filtering criteria.

    estimated_impressions3.png

Use this feature every time you are about to create a campaign to know your targeting options and spending limits.