DSP Categories in Specific Reports
Voluum allows you to view the data gathered in categories. You can view all elements in a given category as a global report or create a specific report and view grouped data there.

You can create the report based on the selected campaign element or category, which is called the specific report. Upon creating your specific report, you can select different settings to narrow down your data or group it by chosen criteria. You can mix different report settings, for example use both grouping and drill-down reports to outline the most insightful report for you.
Below you can find a description of all categories in specific reports. Mind that categories are contextually oriented and their visibility change according to selected report options.
Table of Contents
Campaign Elements in Specific Reports
In the below table, you can find what types of campaign elements are available in a specific view of Voluum DSP reporting:
Name of a Campaign Element | Description |
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![]() | Provides a list of offers with their characteristics |
![]() | Provides a list of landers with their characteristics |
![]() | Provides a list of sublanders but only in case you use Listicle Tracking. |
![]() | Provides a list of paths used in the selected campaign with their characteristics |
![]() | Provides a list of affiliate networks with their characteristics |
Advanced Categories in Specific Reports
While viewing the specific report, the following additional categories become available:
Category Name | Description |
---|---|
![]() | Provides the list of creatives for the selected campaign |
![]() | Provides a list of categories that the sites were classified with. Note the report is available only for web traffic. |
![]() | Provides you the list of all recorded conversions for the selected campaign or campaign element. It also allows you to see visitor's IP in the Visitor IP column. NoticeVoluum Info: Conversions are mapped to your campaign’s report using selected conversion registration time reporting type. If you want to change this setting, read the General Settings: Conversion Registration Time Reporting article. |
![]() | You can select the following sub-categories from the drop-down menu:
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![]() | Provides information on bid changes and paused elements such as specific apps, IP addresses, cities for the selected campaign with details when the changes were made. Keep in mind the adjustments are sorted in descending order of priority. |
![]() | You can select the following sub-categories from the drop-down menu:
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![]() | Provides the traffic data divided by country, state (region), or city. This is the only category where you can create a specific report for the selected country. |
![]() | This category is visible only in the specific report for campaigns and allows you to view users IP addresses. |
![]() | Provides the list of device IDs where ads were displayed what allows to retarget visitors based on the aggregated data. |
![]() | You can select the following sub-categories from the drop-down menu:
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![]() | You can select the following sub-categories from the drop-down menu:
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![]() | You can select the following sub-categories from the drop-down menu:
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![]() | This option allows you to view the last 100 events, registered by Voluum. You can choose if you want to see clicks or visits by selecting an appropriate value from the Live events drop-down menu. TipVoluum Tip: In order to refresh data and see the newest events, click the Refresh button. |
![]() | You can select the following sub-categories from the drop-down menu:
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![]() | You can select the following sub-categories from the drop-down menu:
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![]() | It allows to gain an insight how your campaign setup fits to currently available traffic. To read more, go to the Traffic Opportunities article. |
![]() | Optimization: In this tab, you will see the performance of the traffic bought organically, Non-optimized, and according to the model recommendation, Optimized. To find out more, go to the Auto-Optimization article. |