Voluum Documentation

DSP Categories in Global Reports 

Voluum DSP Reporting Global Traffic Data

Voluum allows you to view your data gathered in categories. You can view all elements in a given category as a global report or create a specific report and view grouped data there.

global_reporting_toolbar.png

Global reports shows you the aggregated data for a given campaign element or category. You can use it as a basis for the specific report. 

The global report view is available after clicking on the campaign element or a category tab.

Table of Contents
Campaign Elements in Global Reports

In the below table, you can find what types of campaign elements are available in a global view of Voluum DSP reporting: 

Name of a Campaign Element

Description

campaigns_toolbar.png

Provides a list of campaigns with their characteristics

offers_toolbar.png

Provides a list of offers with their characteristics

landers_toolbar.png

Provides a list of landers with their characteristics

flows_toolbar.png

Provides a list of flows with their characteristics

traffic_sources_toolbar.png

Provides a list of traffic sources with their characteristics

aff_network_toolbar.png

Provides a list of affiliate networks with their characteristics

Other Categories in Global Reports

Apart the global view of campaigns and their elements, you can find other characteristics of your campaigns in the global reporting. Keep in mind that those characteristics refers to all campaign funnels you have set up in Voluum and give you a general overview of the selected category. In order to provide aggregated reporting and analysis of the performance of advertising campaigns, Voluum collects information from different sources such as IP addresses, user agents or visitors' browsers.

Category Name

Description

conversions_toolbar.png

Provides you the list of all recorded conversions for active campaigns. It also allows you to see visitor's IP in the Visitor IP column.

Note

Voluum Info: Conversions are mapped to your campaign’s report using selected conversion registration time reporting type. If you want to change this setting, read the General Settings: Conversion Registration Time Reporting article.

inventory_toolbar.png

Provides the list of ad exchanges set for all campaigns with their characteristics

country_toolbar.png

Provides the traffic data divided by country

connection_toolbar.png

You can select the following sub-categories from the drop-down menu:

  • Connection type: Provides the traffic data for different connection types (such as broadband, wireless, dialup, cable, xdsl, mobile).

  • ISP/Carrier: Provides the traffic data divided by ISPs and carriers

  • Mobile carrier: Provides the traffic data divided by mobile carriers

devices_toolbar.png

You can select the following sub-categories from the drop-down menu:

  • Device types: Provides the traffic data divided by device types (such as mobile phone, desktop, tablet)

  • Brands: Provides the traffic data divided by device brand

  • Models: Provides the traffic data divided by specific device model

os_toolbar.png

You can select the following sub-categories from the drop-down menu:

  • OS: Provides the traffic data divided by operating system type

  • OS version: Provides the traffic data divided by operating system version.

browsers_toolbar.png

You can select the following sub-categories from the drop-down menu:

  • Browsers: Provides the traffic data divided by browser type

  • Browser versions: Provides the traffic data divided by browser version

error_log_toolbar.png

Provides a list of records of errors that are encountered by the platform while in operation. This is the best place to check when you suspect issues with recording conversions for a while, in particular after configuring a new setup of a campaign.

Search results

    No results found