DSP Categories in Global Reports 

Voluum allows you to view the data gathered in categories. You can view all elements in a given category as a global report or create a specific report and view grouped data there.

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Global reports show you the aggregated data for a given campaign element or category. You can use it as a basis for the specific report. 

The global report view is available after clicking on the campaign element or a category tab.

Table of Contents
Campaign Elements in Global Reports

In the below table, you can find what types of campaign elements are available in a global view of Voluum DSP reporting: 

Name of a Campaign Element

Description

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Provides a list of campaigns with their characteristics

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Provides a list of offers with their characteristics

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Provides a list of landers with their characteristics

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Provides a list of flows with their characteristics

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Provides a list of traffic sources with their characteristics

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Provides a list of affiliate networks with their characteristics

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Provides a list of all the auto-pausing conditions you set to your campaigns

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Provides a list of all the DSP drafts created previously

Other Categories in Global Reports

Apart from the global view of campaigns and their elements, you can find other characteristics of your campaigns in the global reporting. Keep in mind that those characteristics refer to all campaign funnels you have set up in Voluum and give you a general overview of the selected category. In order to provide aggregated reporting and analysis of the performance of advertising campaigns, Voluum collects information from different sources such as IP addresses, user agents or visitors' browsers.

Category Name

Description

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Provides you the list of all recorded conversions for active campaigns. It also allows you to see visitor's IP in the Visitor IP column.

Notice

Voluum Info: Conversions are mapped to your campaign’s report using selected conversion registration time reporting type. If you want to change this setting, read the General Settings: Conversion Registration Time Reporting article.

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Provides the list of ad exchanges set for all campaigns with their characteristics

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Provides the traffic data divided by country

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You can select the following sub-categories from the drop-down menu:

  • Connection type: Provides the traffic data for different connection types (such as broadband, wireless, dialup, cable, xdsl, mobile).

  • ISP/Carrier: Provides the traffic data divided by ISPs and carriers

  • Mobile carrier: Provides the traffic data divided by mobile carriers

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You can select the following sub-categories from the drop-down menu:

  • Device types: Provides the traffic data divided by device types (such as mobile phone, desktop, tablet)

  • Brands: Provides the traffic data divided by device brand

  • Models: Provides the traffic data divided by specific device model

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You can select the following sub-categories from the drop-down menu:

  • OS: Provides the traffic data divided by operating system type

  • OS version: Provides the traffic data divided by operating system version.

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You can select the following sub-categories from the drop-down menu:

  • Browsers: Provides the traffic data divided by browser type

  • Browser versions: Provides the traffic data divided by browser version

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You can select the following subcategories from the drop-down menu:

  • Day: To analyze all the traffic data day-by-day

  • Month: To take a look at the collected data for each month

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You can select the following subcategories from the drop-down menu:

  • Hour of day: To analyze all the traffic data hour-by-hour

  • Day of week: To take a look at the collected data for each day of the week. For example, it allows you to take a look at the data for the last three Thursdays.

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Provides a list of records of errors that are encountered by the platform while in operation. This is the best place to check when you suspect issues with recording conversions for a while, in particular after configuring a new setup of a campaign.