Best Practices

In this section you will have a chance to learn some basic practices for creating and optimizing a campaign. These articles should not be considered as the one and only possible way to set up and optimize your campaigns - try to think of them as some guidelines that most users should take into consideration.

These articles should be read after completing the Getting Started guide because it will be assumed that a user already has certain knowledge about basic terms and options in a campaign setup. They also should be read in the following order:

  • Planning and Testing Tips: This article provides information that should be taken into consideration prior to creating a DSP campaign.

  • Campaign Creation Tips: This article provides information to consider while creating a DSP campaign.

  • Optimization and Reporting Tips: This article goes over some optimization techniques that should be put into action after creating and running a DSP campaign.