# Voluum Documentation

### Best Practices

In this section you will have a chance to learn some basic practices for creating and optimizing a campaign. In no way these articles should be considered as a one and only way to set up a campaign funnel - they are merely some guidelines that most users should take into consideration.

These articles should be read after completing the Getting Started guide because it will be assumed that a user already has a certain knowledge about basic terms and options in a campaign setup. they also should be read in the specific order:

• Planning and Testing Tips: This article provides information that should be taken into consideration prior to creating a DSP campaign.

• Campaign Creation Tips: This article provides information to consider while creating a DSP campaign.

• Optimization and Reporting Tips: This article goes over some optimization techniques that should be put into action after creating and running a DSP campaign.