VII. Campaign Approval Guide

Welcome to Voluum DSP campaign approval guide. Below, you are going to find out what the crucial elements required to create a campaign are, thus your campaign is more likely to get approved with most of our partners. Apart from recommended elements, we will also advise what things should be avoided. Safety and quality of user experience are important to us and this guide should help you to create campaigns and get them approved in a trustworthiness and transparency manner, which positively translates into stable cooperation with us and our partners.

LANDING PAGE BEST PRACTICES

Landing pages are those pages that visitors ‘land’ on once they’ve clicked on an ad. It's not only their position in the campaign funnel that makes landing pages, it’s also their design. So in general, this is the first visible page that the user sees after clicking on the creative. Remember that the promoted content has to be unique - that is, you must not copy the content or layout of other recognizable websites, as this is considered a phishing attempt. Of course, you can run campaigns with recognizable brands as long as you have their permission.

Below, we’ve prepared a list of elements which presence is strongly recommended on the landing page and may help to get your campaign approved on most of the Ad Exchanges:

THINGS TO AVOID ON THE LANDING PAGE

According to I. Advertising Content Policy Voluum DSP has a defined policy of prohibited content and practices. You can refer to the list below, which consists of the most common issues:

  • Trademark and service mark infringement, third-party endorsements

    • Voluum DSP doesn’t allow the use of trademarks without the owner’s authorization.

    Important

    Content that infringes the personal rights, trademark, service mark, logo, copyright or other intellectual property right is strictly prohibited unless you can present endorsement or license from the brands featured. We reserve the right to reject campaigns or their individual elements upon receiving any complaint from the Ad Exchange regarding unauthorized endorsement or infringement at any time, even if the campaign was already approved.

  • Fake, non-clickable elements on the website

    • Non-clickable, fake elements on the landing page usually refer to fake reviews, comments sections, widgets, or social media icons.

  • Deceptive user interface elements (i.e. chatbots, text boxes, click-to-call buttons) on landing pages, that do not contain basic information about terms and policy of service.

  • Suspicious software updates/downloads

  • Fake countdown clocks that make a user think the offer expires soon when it doesn’t.

  • Fake famous persons' endorsement images/ testimonials

HOW TO GET YOUR LANDING PAGE APPROVED ALMOST EVERYWHERE - TIPS
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CREATIVE BEST PRACTICES

Creatives consist of a few elements that are treated as a whole. The widget determines which elements will be shown. This shows the most popular result:

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While preparing creatives for your campaign, please remember about these elements: