Voluum Documentation

Tracking Visits with Direct Tracking Pixel

Voluum TRK TRK Campaign Funnel Tracking without Redirection

Direct Tracking Pixel is a tracking method in Voluum that enables you to track visits for campaigns without the initial redirect. It accelerates the process of redirecting visitors from the traffic source to your landing page because there is no redirection-in-the-middle. All visitors jump straight to the page. Moreover, it allows to track organic as well as paid traffic coming to your landing page. 

Direct Tracking Pixel consists of two parts: one is a URL and the other part is a JavaScript code block. Both parts are required to track visitors' activities in Voluum.

In Direct tracking URL, you can find the cpid parameter. It is paired with the campaign ID which allows to connect the URL pasted to the traffic source with the campaign. Direct Tracking Pixel uses the cpid parameter to report a visit to Voluum by making an HTTP request. This happens without the redirect. That is the reason why the method is often called direct tracking.

The JavaScript code is generated in a way that is valid for all campaigns and does not change while selecting different landing pages for the campaign. Moreover, you only need to add it once to the page to make it work for all campaigns where the landing page is used. 

In addition, Direct Tracking Pixel adds an encrypted parameter to the click URL that is decoded on the Voluum's side to make a redirection to the correct offer.

In the Voluum platform, every visit that comes to the lander URL is recorded and displayed in your reports. If you pass additional parameters with the lander URL from the traffic source thus, all the associated data is also reported in Voluum along with the visit. 

To learn how to use Direct Tracking Pixel, go to the Setting up Direct Tracking Pixel guide.

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Tracking Organic Traffic

Using Direct Tracking Pixel you can also track events that come from the organic traffic. Currently, the best way of setting it up is creating a campaign where only this type of traffic will be tracked. Keep in mind that it requires to modify the script before adding it to the landing page to make sure that events are registered in Voluum. For more information how to track this type of traffic, go to the Tracking Organic Traffic guide.

Benefits of Using the Pixel

Direct Tracking Pixel enables you to track visits in a completely new way what opens the door to many traffic sources where this type of tracking is highly recommended. Besides that, you can find also some other reasons of using it:

  • Boost:

    • Accelerate the process of redirecting visitors while going to your landing page; there is no redirection-in-the-middle like in case of the redirect tracking method.

    • Speed up your mobile campaign funnels, particularly when the mobile Internet connection is slow: without the initial redirect visitors go directly to your page

  • Scalability:

    • You can track all traffic that comes to your page, organic and paid one; both types of traffic can be monitored in your reports in Voluum.

    • You can set up many landers within one campaign.

  • Diversity:

    • Every refresh of the landing page is recorded as a new visit meaning that each time your visitor can see a different set of offers in a given campaign funnel

What are Limitations of a Direct Tracking Method?

With all advantages of this method in mind, one has to take some disadvantages into consideration when selecting a proper tracking method. For the Direct Tracking Pixel feature the limitations are as follow:

  • Landing page's setup: Voluum makes every effort for the Direct Tracking Pixel to be as much effortless to set up as possible, but in some scenarios using it might get tricky. If you use a solution for semi-automated web page design for your landing page, it may not allow you to inject any external code block.

  • Multiple landers: The Direct Tracking Pixel does not allow you to use more that one lander per campaign because of this direct link between a campaign and a landing page. Using several landing pages requires creating the same number of campaigns and submitting all those Direct Tracking URLs to your traffic source's platform

Technical Details

Direct Tracking Pixel is not based on cookie technology, however it allows to track almost 90% of the Internet traffic that is generated by modern browsers such as Google Chrome, Apple Safari, Mozilla Firefox, Opera, Microsoft Edge, and Internet Explorer (⋝ IE9). Moreover, you can track events that come from the mobile traffic while using browsers such as Android browser, Mobile Safari, Windows Mobile, or Opera Mobile. In other words, most of the traffic can be easily tracked after setting up Direct Tracking Pixel on your landing page and it is not blocked by the visitors' browser settings.

In addition, within Direct Tracking Pixel you can get the same comprehensive set of data in reporting as for the redirect tracking method where the Voluum's campaign URL is used. All parameters of registered events are recorded and collected in the Voluum platform.

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