Voluum Documentation

Custom Notifications: Use Cases

Because custom notifications support multiple conditions within one notification, they can be set up to notify you about more complex events occurring on your account than just simple reaching a set level of conversions. Read the example use cases below to learn how you can get the most of the custom notifications feature:

Use Case 1: Reaching a set threshold of clicks and a set threshold of conversions

This notifies you when your campaign meets both conditions in the selected time range: reaching 100 clicks and 10 conversions in the selected time range.

  • Set condition 1: Your campaign records higher clicks than 100

  • Set condition 2: Your campaign records higher conversions than 100

    use_case1.png
Use Case 2: Error count

This notifies you when your campaigns generate an error in the selected time range.

  • Set condition: Your campaigns record higher than 1 error

    use_case2.png
Use Case 3: Reaching a set threshold of visits but with no conversions

This notifies you when your campaign reaches 1000 visits but does not score any conversions in the selected time range.

  • Set condition 1: Your campaign records higher visits than 1000

  • Set condition 2: Your campaign records lower conversions than 1

    use_case3.png
Use Case 4: No conversions in the last hour (offer has stopped converting)

This notifies you when your offer does not score any conversion in the selected time range.

  • Set condition: Your offer records lower conversions than 1

    use_case4.png
Use Case 5: Campaign spent 100$ but no conversions have occurred

This notifies you when your campaign spends more than 100$, but does not score any conversion.

  • Set condition 1: Your campaign record higher cost than 100

  • Set condition 2: Your campaign records lower conversions than 1

    use_case5.png
Use Case 6: Conversion rate for clicks (CR) is below 10% and a campaign has spent more than 100$

This notifies you when the conversion rate metric for your campaign is lower than 10%, but this campaign has spent more than 100$.

  • Set condition 1: Your campaign records lower CR than 10

  • Set condition 2: Your campaign records higher cost than 100

    use_case6.png