Voluum Documentation

Creatives Requirements for Native Campaigns

Voluum DSP DSP Campaign

Creating a native campaign in Voluum requires you to prepare creatives and the copy according to ad exchange requirements. This contains headlines, images, and descriptions. Below you can find information of accepted dimensions and number of characters per each ad exchange.

dsp_campaign_creatives_mockup.png

A Source Type

You can bid on in-feed or widget ad or both. Depending on the type of source, different elements of the ad will be required. The icon image should typically display the brand or logo of the promoted product / service.

Specifications of Creatives

The specifications for each ad exchange is listed below:

Ad exchange

Headline

Main image (.jpg .png)

Description

Call to action

Icon image (.jpg .png)

AdventureFeeds

Max. 50 characters

Min. 300x250px

Max. 75 characters

Max. 15 characters

Min. 100x100px

ADYOULIKE

Max. 60 characters

Min 720x530px

Max. 100 characters

Max. 15 characters

Min. 50x50px

Glispa

Max. 100 characters

Min. 300x250px

Max. 90 characters

Max. 15 characters

Min. 50x50px

Engageya

Max. 100 characters

Min. 300x350px

Optional

Max. 15 characters

Optional

Ligatus

Max. 20 characters

Min. 712x400px

Max. 90 characters

Max. 15 characters

Optional

LiveIntent

Max. 90 characters

Min. 250x130px

Max. 90 characters

Max. 15 characters

Min. 110x110px

MGID

Max. 50 characters

Min. 492x328px

Max. 75 characters

Max. 15 characters

Min. 100x100px

Mopub

Max. 25 characters

Min. 800x417px

Max. 100 characters

Max. 15 characters

Min. 80x80px

My6Sense

Max. 70 characters

Exact 300x250px

Max. 140 characters

Max. 15 characters

Optional

NativeAds

Max. 25 characters

Recommended: add two images

min. 320x480px and min. 800x417px

Max. 45 characters

Max. 15 characters

Min. 100x100px

Nativo

Max. 60 characters

Recommended: add two images

min. 440x274px and min. 600x338px

Max. 100 characters

Max. 15 characters

Min. 200x150px

Outbrain

Max. 140 characters

Min. 300x350px

Optional

Max. 15 characters

Optional

Playtem

Max. 150 characters

Min. 200x200px

Max. 150 characters

Max. 15 characters

Optional

Polymorph

Max. 120 characters

Min. 300x250px

Max. 44 characters

Max. 15 characters

Min. 50x50px

PowerInbox

Max. 140 characters

Min. 300x250px

Max. 44 characters

Max. 15 characters

Optional

Pubmatic

Max. 25 characters

Min. 1200x627px

Max. 60 characters

Max. 15 characters

Min. 100x100px

Pubnative

Max. 50 characters

Min. 1200x627px

Max. 100 characters

Max. 15 characters

Min. 80x80px

Pulsepoint

Max. 26 characters

Min. 200x200px

Max. 90 characters

Max. 15 characters

Min. 100x100px

Purch

Max. 26 characters

Min. 107x107px

Max. 400 characters

Max. 15 characters

Optional

Quantum

Max. 100 characters

Min. 350x200px

Max. 100 characters

Max. 15 characters

Min. 100x100px

Revcontent

Max. 80 characters

Min. 200x200px

Optional

Max. 15 characters

Optional

Rubicon

Max. 20 characters

Min. 1200x627px

Max. 100 characters

Max. 15 characters

Min. 80x80px

Sharethrough

Max. 90 characters

Min. 344x250px

Max. 200 characters

Max. 15 characters

Min. 48x48px

Smaato

Max. 140 characters

Min. 200x200px

Optional

Max. 15 characters

Min. 50x50px

TripleLift

Max. 100 characters

Min. 450x300px

Max. 200 characters

Max. 15 characters

Min. 150x150px

Tip

Voluum Tip: If creative has headline max. 25 characters, main image is 1200x627px and icon image is 100x100px, it will work in 80% of ad exchanges.

  • Min. : The minimum size of the image. Note that the majority of exchanges will automatically resize your image based on their placement requirements, therefore it is highly recommended to use the largest size.

  • Max.: The maximum length of the text.

  • Exact: The exact size of the image that sometimes is required by ad exchanges.

  • Optional: The icon images are not required in order to bid on the particular ad exchange.

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