Voluum Documentation

Creatives Requirements for Native Campaigns

Voluum DSP DSP Campaign

Creating a native campaign in Voluum requires you to prepare creatives and the copy (this contains headlines, images, and descriptions) according to ad exchange requirements. Below you can find information of accepted dimensions and number of characters per each ad exchange.

I. Source type

You can bid on in-feed or widget ad or both. Depending on the type of source, different elements of the ad will be required:

Screen_Shot_2018-01-08_at_16_55_07.png

* The Icon image should typically display the brand or logo of the promoted product/service.

II. Ad exchanges specification

The specification for each ad exchange is listed below:

Ad exchange

Headline

Main image (.jpg .png)

Description

Call to action

Icon image (.jpg .png)

Adventure Feeds

Max. 70 characters

Min. 300x250px

Max. 90 characters

Max. 15 characters

optional

Avocarrot

Max. 100 characters

Min. 300x250px

Max. 90 characters

Max. 15 characters

Min. 50x50px

Ligatus

Max. 25 characters

Min. 712x400px

Max. 90 characters

Max. 15 characters

optional

LiveIntent

Max. 90 characters

Min. 478x250 Recommended: 1200x627px

Max. 90 characters

Max. 15 characters

Min. 100x100px

MGID

Max. 65 characters

Min. 492x328px

Max. 75 characters

Max. 15 characters

Min. 100x100px

Mopub

Max. 25 characters

Exact 1200x627px

Max. 100 characters

Max. 15 characters

Min. 80x80px

My6Sense

Max. 70 characters

Exact 300x250px

Max. 300 characters

Max. 15 characters

optional

NativeAds

Max. 70 characters

Min. 300x250px

Max. 300 characters

Max. 15 characters

Min. 80x80px

NativeRTB

Max. 60 characters

Min. 600x400

Max. 200 characters

Max. 15 characters

optional

Outbrain

Max. 140 characters

Min. 300x350px

optional

Max. 15 characters

optional

Playtem

Max. 150 characters

Min. 200x200px

Max. 150 characters

Max. 15 characters

optional

Polymorph

Max. 120 characters

Min. 320x240px

Max. 120 characters

Max. 15 characters

Min. 50x50px

Pubnative

Max. 50 characters

Min. 1200x627px

Max. 100 characters

Max. 15 characters

Min. 80x80px

Pulsepoint

Max. 100 characters

Min. 100x100px

Max. 200 characters

Max. 15 characters

Min. 100x100px

Quantum

Max. 100 characters

Min. 360x200px

Max. 100 characters

Max. 15 characters

Min. 100x100px

Revcontent

Max. 80 characters

Exact 420x315px

optional

Max. 15 characters

optional

Sharethrough

Max. 90 characters

Min. 600x315px

Max. 200 characters

Max. 15 characters

Min. 48x48px

TripleLift

Max. 25 characters

Min. 400x400px

Max. 200 characters

Max. 15 characters

Min. 150x150px

Zeropark

Max. 90 characters

Min. 200x200px

Max. 140 characters

Max. 15 characters

optional

* Min. - the minimum size of the image. Note, that the majority of exchanges will automatically resize your image based on their placement requirements, therefore we recommend to use the largest size.* Max. - the maximum length of the text.

* Exact - ad exchanges which require the exact size of the image.

* Optional - icon images are not required in order to bid on the particular ad exchange

Tip

Voluum Tip: If creative has headline max. 25 characters, main image is 1200x627px and icon image is 100x100px, it will work in 80% of ad exchanges.