Voluum Documentation

Contextual Targeting: Use Cases

Voluum DSP Contextual Advertising Keywords

Below you can find the most common business use cases and how Contextual Targeting in Voluum DSP can be a solution to them. Click each use case to expand the description and find out more.

Use Case 1: Displaying Highly Adequate Ad Content 

Although I have tried many options of targeting audiences, still the ad display is beyond the performance I want to reach for my campaigns.

Use Case 2: Displaying Ads Even for Local Ad Campaigns

I often run campaigns that target a very specific group of visitors based on their defined online interests. I want to improve campaign success to generate long-term visibility for my offer with maximum precision.