Voluum Documentation

Using Content.ad as a Traffic source

Content.ad is a traffic source platform that displays native ads and monetizes them using the CPC model. You can set up tracking of their traffic with Voluum with ease thanks to this guide,

Table of Contents
Before You Start

In order to create a working campaign funnel, as described in the following guide, you need:

  • An active Voluum account.

  • An offer, and optionally, a lander.

  • An active Content.ad account

Once you have everything ready, you can follow the instructions below.

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I. Create a Campaign in Voluum

In the first step, you need to create a campaign in Voluum. This will provide you with a special link, called a campaign URL. You will submit this link to Content.ad to provide a destination for your traffic and to pass various kinds of information from Content.ad to Voluum. In order to do so, perform the following steps:

  1. Create an offer element. Read the Creating an Offer Element article to learn how to do that.

  2. (Optionally) Create a lander element. Read the Create a Lander Element article to learn more.

  3. Create a traffic source element. Voluum provides you with the Content.ad traffic source template, so you can use it and skip most of the manual setup. In order to use this template, perform the following steps:

    1. Go to the Traffic sources tab.

    2. Click the New traffic source button.

    3. In the New traffic source - templates form, select the Content.ad template from the Other templates section.

    4. Click the Load template button. The New traffic source form will appear.

    5. You can change or adjust any option in the New traffic source form. Once you have done so, click the Save button.

  4. Create a campaign

    In Voluum, click the New campaign button that is available in CampaignsOffersLanders, and Traffic sources tabs. The New campaign form will appear.



    Voluum Note: If you have Voluum DSP available on your account, you will have to additionally select the New TRK campaign option from the drop-down menu. 

    1. In the New campaign form, select the Content.ad traffic source that you have just created from the Traffic source drop-down menu.

    2. Provide a name for the campaign in the Campaign name text field.

    3. Select if you want to track costs manually, and if so, select the cost model and provide the cost value.

    4. Select the Private Workspace that you want this campaign to be assigned to from the Workspace drop-down menu.

    5. (Optionally) Select a lander you have previously created from the Landers drop-down menu.

    6. Select an offer that you have just created from the Offers drop-down menu.

    7. Click the Save button.

    8. Click the Copy button next to the campaign URL to copy it to the clipboard and paste it to any text editing tool.

    9. Click the Done button.

You have now obtained the campaign URL. You will use it to direct traffic from Content.ad in the next step.

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II. Create a Campaign in Content.ad

In step 2 of this guide, you need to create a campaign in Content.ad and direct traffic to the campaign URL you got from Voluum. In order to do so, perform the following steps:

  1. In Content.ad, go to the Campaigns & Bid By Domain view.

  2. Click the New campaign button.

  3. Provide basic campaign information.

  4. Set campaign budget options.

  5. Set campaign targeting options.

  6. Paste the tracking parameters from the campaign URL that you have copied from Voluum.


    Your complete campaign URL should look like this:


    Once you leave out the domain name and campaign ID, the only part left is the one with the tracking parameters:


    Paste them in the Tracking parameters text field.

  7. Click the Save button.

  8. On the next screen, click the New Ad button.

  9. In the New ad form, paste the remaining part of the campaign URL with the domain name and a campaign ID. It should look like this:

  10. Provide a headline for your ad.

  11. Provide a summary for your ad

  12. Upload a creative.

  13. Click the Submit for Approval button.


Your campaign is awaiting approval.


Once it is approved, it will start receiving traffic and visitors will be directed from the ad that you have created, through Voluum to the landing page and offer.

Back to top ↑Traffic Source