Content.ad Integration

The full Voluum and Content.ad integration connects the two platforms in the maximum possible scope. It gives you the option to have full control over your Content.ad campaign in Voluum and make use of Voluum's vast reporting and optimization options at the same time. The following article describes the scope of the integration, the setup, and how to work with integrated campaigns.

Table of Contents
How You Can Benefit From The Full Integration With Content.ad?

The full API integration gives you the following benefits:

  • Synchronize costs.

  • Check the status of your campaigns.

  • Bid on: campaign, domain

  • Pause or restore: campaign, domain, ad

  • Create rules.

Before You Start

Before you perform an integration, make sure that you have the following:

  • An active Voluum account

  • An active Content.ad account

  • A Content.ad API Key and API password. You can find it by following the steps below:

    1. In Content.ad, go to the Account settings / General info tab.

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    2. Scroll down to the Developer info section.

    3. Click the copy button next to the API key to copy it to the clipboard.

    4. Click the request button to get your API password

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Once you get your API key, proceed with the rest of the guide.

I. Setting Up Integration
  1. In Voluum, go to the AUTOMIZER module.

  2. Go to the Integrations tab.

  3. Click the Add integration button.

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  4. Click the Add integration link under the Content.ad traffic source.

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  5. Provide the API key in the API token text field.

  6. (Optional) Decide if you want to see cost estimations for periods between data synchronization. The estimations are based on the last 24 hours data set. When cost will be synchronized, estimated costs will be replaced with actual ones.

  7. (Optional) Decide if you want to have your campaigns automatically matched. If you turn this off, you will have to use Integration Manager to manually match campaigns.

  8. Click the Add integration button.

    contentad_integration2.png
II. Working With Integrated Campaigns

The integrated campaigns are marked with the integrated_icon.png icon. To make use of the integration, make sure that you have the following columns visible by clicking the columns.png button and ticking the appropriate boxes:

  • Actions

  • Bids

  • Status

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Each change you make in Voluum will have an instantaneous effect in Content.ad. Find out what you can do with integrated campaigns:

Check the status of integrated campaigns:

You can observe the status of your integrated campaign in the Status column.

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Pause or restore an integrated campaign:

You can pause or restore an entire integrated campaign in the Campaigns view, in the Actions column:

  • To pause a running campaign, click the pause.png button.

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  • To restore a paused campaign, click the run.png button.

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Pause or restore a single custom variable of an integrated campaign:

To pause or restore a single custom variable, create a specific campaign report and group data by a given custom variable. Then you will be able to take actions in the Actions column:

  • To pause a running variable, click the pause.png button next in a given table row.

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  • To restore a paused variable, click the run.png button next in a given table row.

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Change bids for an integrated campaign:

You can change bids of the whole campaign in the Campaigns view, in the Bids column. Every bid adjustment is automatically saved.

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Change bid for a single custom variable of an integrated campaign:

To change a bid on a single custom variable level, create a specific campaign report and group data by a given custom variable, Then you will be able to change bids in the Bid column.

  • To change a bid on a single custom variable level, click the Default button and provide a bid value. Every bid adjustment is automatically saved.

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  • To change your custom bid back to a default one, click the restore_default_bid_buttob.png button.

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