Voluum Documentation

Compliance Policy

I. Advertising content policy
  1. Prohibited content and products

    Before running your campaigns on the Voluum DSP, make sure that you do not promote anything that is pornographic, abusive, obscene.

    porn.png

  2. Prohibited campaign practices

    You must not use content that causes malware or spyware download or results in an automatic download of applications without user’s consent. You must not use cloaking techniques to hide the real destination that a user is directed to.

    Test campaigns are not allowed.

  3. Headline & branding text policy

    Headlines as well as branding text should contain correctly spelled words, proper grammar and punctuation:

    • YES: 5 Unbelievable Books You Won't Believe Exist

    • NO: 29 Foods!! That, Forgot, How to Food@@

  4. Landing page policy

    You must not use empty landing pages or pages with an unreasonable amount of popups.

II. Information per Vertical - Examples:

Vertical:

Definition

Low quality

Medium quality

Brand quality

Antivirus:

Def: Antivirus software to prevent and protect PC from viruses.

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Binary / Bitcoin:

Def: Offers related to any kind of alternative digital currencies.

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Dating:

Def: Dating sites and apps which do not promote pornography.

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ED:

Def: Erectile dysfunctions  supplements and procedures.

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Finance:

Def: Broadly defined banking, insurance, loans, mortgage topics.

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Forex / Trading:

Def: All kinds of platforms (buying/selling/exchanging currencies).

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Gambling:

Def: Category contains casino-related gambling as well as fantasy (no money needed) ones and sports betting.

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Gaming:

Def: Games targeted on both desktop and mobile.

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Health:

Def: Procedures and products related to health but not exaggerate about results.

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Nutrition - Diet:

Def: Diet products, supplements, and procedures.

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Nutrition - Muscle supplement:

Def: All kinds of legally admitted muscle building supplements.

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Skin care / Beauty

Def: Products and procedures related with skin care.

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Sweepstakes:

Def: Category related with contests, lotteries and freebies.

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III. Information per AdExchange - examples
  1. Affiliate

    Ad Exchange

    Quality (per AdExchange)

    arrow.png

    Sufficient

    Medium

    Higher

    Note: Sufficient - it’s an entry level of quality to have campaign approved on the selected AdExchange.

    Polymorph

    polymorph1.png
    polymorph2.png
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    Native Ads

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    MGID:

    mgid.png
    mgid2.png
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    Note: Red circles on the creatives are not allowed.

    mgid4.png

    No gambling in the United States of America (exception Delaware, New Jersey and Nevada if licensed) and Australia - allowed only if the content and design of the ads imply social casino.

    Polymorph+:

    polymorph_1.png
    polymorph_2.png
    polymorph_3.png

    PowerInbox:

    power1.png
    power2.png
    Power3.png

    Note: No GIFs as creatives.

  2. Medium

    Ad Exchange:

    MGID+:

    mgid_1.png
    mgid_2.png
    mgid_3.png

    Note: Red circles on the creatives are not allowed.

    mgid_4.png

    No gambling in the United States of America (exception Delaware, New Jersey and Nevada if licensed) and Australia - allowed only if the content and design of the ads imply social casino.

    Glispa Connect:

    glispa1.png
    glispa2.png
    glispa3.png

    Engageya:

    engageya.png
    engageya2.png
    engageya3.png

    Notes:

    For GCC geos:

    • no dating or gambling verticals;

    • only fully covered women;

    • no text on creatives;

    • content should be in an Arabic language;

    No sweepstakes in Russia.

    No health and binary/bitcoin/forex topics in Turkey and Greece.

    No GIFs as creatives.

    My6Sense:

    my6sense1.png
    my6sense2.png
    my6sense3.png

    Nativo:

    nativo1.png
    nativo2.png
    nativo3.png

    PowerInbox+:

    powerinbox_1.png
    powerinbox_2.png
    powerinbox_3.png

    Revcontent:

    revcontent1.png
    revcontent2.png
    revcnotent3.png

    Notes:

    • Test on creatives is not allowed:

      revcontent4.png
    • No zoomed body parts creative type:

      revcontent5.png
    • No nutrition campaigns in English speaking countries.

    • No countdown clocks that make a user think the offer expires.

    • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear and conspicuous disclosure present.

    Sharethrough:

    sharethought1.png
    sharethought2.png
    sharethought3.png

    Mopub:

    mopub1.png
    mopub2.png
    mopub3.png
  3. Brand

    Ad Exchange:

    Engageya+

    eng_1.png
    eng_2.png
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    Notes:

    No sweepstakes in Russia.

    No health and binary/bitcoin/forex topics in Turkey and Greece.

    No GCC geos on premium traffic.

    No GIFs as creatives.

    Polymorph ++:

    polymorph__1.png
    polymorph__2.png
    polymorph__3.png

    My6Sense +:

    my6sense_1.png
    my6sense_2.png
    my6sense_3.png
    • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear and conspicuous disclosure present.

    • No binary/forex campaigns.

    • No gambling campaigns.

    PubMatic:

    pubmatic1.png
    pubmatic2.png
    pubmatic3.png

    PowerInbox ++:

    power1.png
    power2.png
    power3.png

    Notes:

    No binary/bitcoin campaigns.

    No nutrition/diet/skin campaigns

    No GIFs as creatives.

    SmartAdServer:

    smartadserver1.png
    smartadserver2.png
    smartadserver3.png

    Quantum:

    quantum1.png
    quantum2.png
    quantum3.png

    Ligatus:

    ligatus1.png
    ligatus2.png
    ligatus3.png

    Notes:

    • No binary/bitcoin campaigns.

    • For France, Germany, Italy, Spain, Belgium, Swiss, Austria, Netherlands, Turkey and the UK language of headlines, offers and landers should be adequate to targeted geo.

    • No “before-after” photos as creatives.

    • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear and conspicuous disclosure present.

    Triplelift:

    triplelist.png
    triplelift2.png
    triplelift3.png

    Outbrain:

    outbrain1.png
    qutbrain2.png
    qutbrain3.png

    Notes:

    • No gambling/binary/bitcoin/forex campaigns.

    • No nutrition/diet campaigns.

    • No before-after images as creatives.

    • No countdown clocks that make a user think the offer expires.

    • No zoomed body parts creatives.

    • No politicians/celebrities on creatives for product endorsement.

    • Health and beauty offers may not allude to diagnose, cure, prevent, treat, or reverse any disease, condition, or illness.

    • No trademarks, service marks or any other form of intellectual property, including a person’s name, image or likeness, without adequate, clear and conspicuous disclosure present.

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