Capping
Voluum DSP DSP Campaign
Frequency capping is a feature that limits the maximum number of ad impressions, which appear to a single user within the specific period of time. The feature is enabled to place the individual restrictions and can be found in campaign configuration window.
Frequency Capping
Frequency capping is set per device. Various device identifies (a unique device ID, cookie ID or IP and UserAgent data) are used in order to identify a user’s device.
Tip
Voluum Tip: We recommend setting this between 1-5 when starting your campaign and increasing this value once it is optimized.
Impression Capping per Widget
In addition, impression capping per widget allows choosing the number of ads that can be displayed in the single native widget at once.
