Frequency capping is a feature that limits the maximum number of ad impressions, which appear to a single user within a specific period of time. The feature is enabled to place the individual restrictions and can be found in a campaign configuration window.

Frequency Capping

Frequency capping is set per device. Various devices identifiers (a unique device ID for mobile, and an IP address and User Agent data for desktop) are used in order to identify a user’s device.



Voluum Tip: We recommend setting this between 1-5 when starting your campaign and increasing this value once it is optimized.

Impression Capping per Widget

In addition, impression capping per widget allows choosing the number of ads that can be displayed in the single native widget at once.