Voluum Documentation

Tracking Clickbank offers with Voluum

Abstract

Learn how to track affiliate offers from Clickbank with Voluum Ad Tracker to improve your conversion rates with the help of this step-by-step guide.

Clickbank is one of the oldest affiliate network programs. They aggregate offers from a wide selection of categories, sourced from entrepreneurs focused on life quality improvements. Their offers are typically lessons, memberships or eBooks.

The following guide will instruct you how to set both Voluum and Clickbank accounts to direct your visitors through Voluum to their offers and then get information about conversion. You will learn how to apply to promote an offer in Clickbank, get an offer link (in Clickbank referred to as a HopLink) and then add an offer element with the obtained link to Voluum. Once you have done that, you will be able to use this offer element in your campaign funnel in Voluum. Finally, we will show you how to implement Voluum's conversion tracking pixel, that is a tracking code that you use to get information about conversion reported to Voluum.

Table of Contents
Prerequisites

Before you start, make sure that you have:

  • An active Voluum account with a secure dedicated domain.

    Caution

    Voluum Note: Clickbank does not allow using non-secure domains. You have to enable an SSL certificate for your Voluum dedicated domain or your custom domain. Read the following articles to learn more:

  • An active account in Clickbank

Clickbank has the same type of account for both vendors (offer owners) and affiliates (people like you). The interface is the same. You, as an affiliate, simply focus on settings that are related to your activity and skip options that are related to vendor's activities. Having everything ready, go through the steps below.

I. Get an Offer Link from Clickbank

First, you need to find an offer to promote. In order to do that, perform the following steps:

  1. In Clickbank, click the Marketplace link at the top of the screen.

    clickbank_offer1.png
  2. Navigate categories on the left-hand side of the screen or use the search / advanced search options to locate an offer that you are interested in.

  3. Once you have found your offer, click the Promote button. The new HopLink generator pop-up window will appear.

    clickbank_offer2.png
  4. In the HopLink generator pop-up window provide your login. If you are already logged in, your login will be automatically filled in. You can skip adding any tracking IDs, as Voluum will help you keep everything nice and segregated.

  5. Click the Generate HopLinks button.

    clickbank_offer3.png
  6. The HopLink offer URL will appear below. Click the clickbank_copy_icon.png icon to copy this link to the clipboard.

    clickbank_offer4.png

You now have your offer link. Go to Voluum to add an offer element.

II. Add an Offer Element to Voluum

When you create an offer element with the copied link, you will be able to use this element in different campaigns with different traffic sources. To add an offer element, perform the following steps:

  1. In Voluum, go to the Offers tab. The Offers view will appear.

  2. Click the New Offer button.

  3. In the New offer form provide the name of your offer into the Offer name text field.

  4. Paste the copied offer URL (HopLink) into the Offer URL text field.

    Note

    Voluum Info: As Clickbank uses the conversion tracking pixel to report conversions, you do not have to include the Voluum's {clickid} token in the offer URL. The click ID value will be stored in a browser's cookie and fetched by the Conversion Tracking Pixel. The exclamation mark icon next to the Offer URL text field will be visible without the {clickid} added, but you can disregard it.

  5. Select the Manual or Auto option for tracking payout.

    • If you want to track payout manually, you need to provide a payout value.

    • If you want to track payout automatically, the payout value (commission) will be sent by Clickbank in a conversion tracking pixel URL

  6. Click the Save button.

    vlm_offer.png

You have added an offer element to Voluum. You can now use this element in your campaign funnels.

III. Submit a Conversion Tracking Pixel to Clickbank

Having information about conversions in Voluum is an important step in an optimization process. After all, the number of conversions is your success metric. Conversions will be always visible in the Clickbank platform, however to benefit from Voluum's vast reporting and optimization options, you need to have them visible in Voluum as well. In order to achieve that, perform the following steps:

  1. Get a conversion tracking pixel URL from Voluum.

    The conversion tracking pixel feature allows you to report conversions back to Voluum when your offer provider (Clickbank in this case) does not support the S2S postback URL. It operates by firing a small code on a web page that is displayed to a visitor after a conversion occurs. Clickbank will automatically implement your tracking code (the conversion tracking pixel) on their web pages, what will save you from manually editing web page's HTML code. Read the Track Conversions Using a Conversion Tracking Pixel article to learn more.

    In the first step you need to get a conversion tracking pixel from Voluum. In order to do that, perform the steps below:

    1. In Voluum, click the profile_settings.png icon in the top right corner of the screen to go to Settings. The Settings view will appear.

    2. Go to the Tracking links tab.

      vlm_conversion1.png
    3. In the Conversion tracking pixel section click the Copy button next to the conversion tracking pixel URL to copy it to the clipboard.

      vlm_conversion2.png
  2. Paste the conversion tracking pixel URL into Clickbank' setup.

    Once you have obtained a conversion tracking pixel URL (tracking link), you need to submit it to Clickbank. Follow the steps below:

    1. In Clickbank, go to the Vendor settings and then to the My Site page.

      clickbank_conversion1.png
    2. Scroll down to the Integrated sales reporting section and click the Add tracking code button.

      clickbank_conversion2.png
    3. Select the Tracking Pixel option from the Type drop-down menu and click the Add button.

      clickbank_conversion3.png
    4. Paste the copied conversion tracking pixel URL into the Tracking Pixel URL text field. Remove the following parameters from the URL: cid=OPTIONAL and txid=OPTIONAL. Remove also the OPTIONAL from the Payout parameter name. Your final conversion tracking pixel URL should look like this:

      https://voluum_dedicated_domain.com/conversion.gif?payout=
    5. Select the Affiliate radio button in the Track As section.

    6. Tick boxes next to pages where you want to fire a conversion tracking pixel in the Where to fire section. Note that if you select both web pages, a conversion tracking pixel will fire twice on each completed order. If you want to have information about those two steps (visiting an order form and completing an order) you can use the Custom Conversions feature and add two conversion tracking pixels with different et parameters.

    7. Uncheck all boxes other that Affiliate commission.

    8. Click the Save button.

      clickbank_conversion4.png
    9. The tracking code has been added. Click the play_icon.png button to activate your tracking code.

      clickbank_conversion5.png

That is it. Each time the web page you have selected to have a tracking code enabled is loaded, Clickbank will report a conversion to Voluum.

IV. Test Your Campaign Funnel

We recommend testing each new campaign funnel. In order to test it, follow these simple steps:

  1. Add any source element (does not have to be the final one).

  2. Create a new campaign. Select the traffic source element that you have just created and the Clickbank offer element. Save your settings and copy the campaign URL to the clipboard.

  3. Open a new browser windows in incognito mode, paste the copied campaign URL to the browser's address bar and activate it.

  4. Follow to the page where you have decided to have a conversion tracking pixel installed: either to the order page or to the confirmation page.

  5. Once you have done so, you should confirm two things:

    • At the bottom of the order / confirmation page you should see your affiliate nickname.

      clickbank_conversion6.png
    • In Voluum, your visit and conversion counters should increase by 1.